Build Beautiful

She Lost Her Mother at 15. Then She Built Something That Held Everyone | Caron Grunschlag

Build Beautiful Season 1 Episode 7

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0:00 | 37:09

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She started studying psychology because she needed therapy. Her mother had died when she was 15. Her father had been traumatised by the Holocaust. And in a world that didn't yet have words for any of that, she found her way through by trying to understand — people, systems, what holds things together and what breaks them apart. That instinct never left her. It just found different expression: in finance, in design, in furniture, in a community she has spent decades quietly building for people who needed somewhere to belong.

Caron Grunschlag is the co-founder of KE-ZU, one of Australia's most iconic designer furniture companies, and the creator of the Indie Group, a community of designers, architects and creatives that has become one of the industry's most important gathering places.

This conversation is about what it means to build with purpose when the impulse behind the building comes from loss. About three careers, a community, a business, and the through-line that connects them all: the belief that the right space, commercial, emotional, physical, can hold people up.

About the Guest:

Caron Grunschlag is the co-founder of KE-ZU, an iconic designer furniture business to Australia's refined office, hospitality and commercial furniture spaces. With a unique background that spans psychology and finance, Caron has seamlessly transitioned into the design industry, bringing a blend of emotional intelligence and business acumen. She plays an integral role in nurturing cultures within the design community through initiatives like the indie group, where she creates supportive networks for architects, designers, and creatives.

Key Takeaways:

  • Emotional Intelligence in Business: Caron emphasises the profound role of emotional intelligence in fostering trust and managing relationships within professional settings.
  • Embracing Failure: Viewing failure as a "First Attempt in Learning" contributes to personal and organisational growth, encouraging a mindset shift toward opportunities rather than setbacks.
  • Community Building: Initiatives like the indie group highlight the importance of nurturing networks where professionals can connect, share insights, and grow together.
  • Legacy and Advocacy: Caron's advocacy for neurodiversity through personal experience echoes the significance of building purposeful legacies in business and personal life.
  • AI and the Future: Embracing AI as a transformative tool can lead to enhancements in business operations and strategy, requiring adaptability and strategic input.

Notable Quotes:

  • "Anxiety comes from not knowing what's expected. So, we work on systems so people know what's expected of them."
  • "I don't want you to sell, do not sell. I just want you to ask questions. I just want you to understand the needs and match them."
  • "I want to sleep at night. Integrity means the ability to rest, for goals for the long term, and fostering trust."
  • "It's about assessing risk. You must pivot in adversity, examine losses, and remain adaptable to change."
  • "Build Beautiful means momentum moving forward… with our senses and aesthetics and purpose and intelligence."

Resources:

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