Build Beautiful

Nasim Koerting: Refugee Roots to Merivale Design Director

Linda Habak Season 2 Episode 4

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Refugee Roots to Merivale Design Director: Nasim Koerting on Creative Freedom

In this episode of Build Beautiful, Refugee Roots to Merivale Design Director: Nasim Koerting on Creative Freedom, Nasim Koerting shares how her refugee background shaped her identity, leadership style, and creative direction at Merivale — Australia’s most iconic hospitality group. From migrant identity and self-worth to creative freedom, intuition in design, and leading large-scale hospitality projects, this is a deeply personal conversation about building atmosphere, soul, and meaning into public spaces.

As Design Director at Merivale, Nasim works across some of Australia’s most recognised venues, helping shape spaces that are known not just for their style, but for their emotional impact. We explore what it means to design from intuition, how constraints can elevate creativity, and why the journey matters more than the outcome.

If you are a designer, creative, migrant child, or anyone navigating identity and ambition, this conversation will resonate.


In This Episode:
00:00 – Introduction: From Refugee Roots to Merivale

01:20 – Discovering interior architecture by accident

03:00 – Growing up as a migrant child in Australia

05:55 – Breaking cultural expectations in creative careers

09:50 – The pressure to prove yourself as a refugee’s child

11:03 – Publication, ambition, and the myth of “making it”

14:20 – Moving overseas: Israel, Spain, and London

16:38 – Creative direction in London and non-linear career paths

17:40 – The call from Merivale

18:13 – Leading design at scale across iconic hospitality venues

19:51 – Creative freedom vs brand and business constraints

21:00 – Sourcing vintage pieces in France

23:36 – When design mistakes become breakthroughs

25:42 – The collaborative Merivale design process

31:26 – Why Merivale built an in-house design team

32:21 – Living with your spaces and constantly evolving them

36:31 – Where creativity really happens

38:36 – Leadership, self-doubt, and managing large teams

41:12 – Burnout, boundaries, and reclaiming creative energy

45:45 – Advice to young designers from migrant backgrounds

53:25 – What “Build Beautiful” means to Nasim

Connect with Nasim Koerting 

Instagram: https://www.instagram.com/nasimkoerting/

Connect with Build Beautiful

Instagram: @buildbeautiful_podcast

Website: buildbeautifulpodcast.com

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