Build Beautiful

"Every Project Is Going to Be a New Brief" | Rachel Luchetti on Designing Without a Signature Style

• Linda Habak • Season 3 • Episode 7

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 38:14

Send us your feedback, thoughts or comments!

Introduction
 Rachel Luchetti has spent 17 years building one of Australia's most prolific hospitality and retail design studios, Luchetti Krelle, without ever settling on a signature look. In this episode, we talk about responsiveness, designing for feeling over awards, and what it has meant to build something in her name, in her way, on her terms.
 
 In This Episode We Explore
 * Why having no signature style is the strategy
 * Designing for the end user, not other designers
 * Why bad acoustics can ruin a beautiful space
 * Expensive mistakes and what they taught her
 * Growing a studio slowly and leading through crisis
 * Red flags, free concepts and choosing your clients
 
 Why This Conversation Matters
 Rachel shows that quiet, unhurried conviction can build something that outlasts a trend.
 
 About Rachel Luchetti
 Co-founder, principal and creative director of Luchetti Krelle, based in Surry Hills. Follow her: @luchetti_krelle
 
 Proudly Supported by Tappeti Fine Hand-Crafted Rugs.
 
 Follow @buildbeautiful_podcast for a new conversation every fortnight.
 
 #BuildBeautiful #RachelLuchetti #LuchettiKrelle #InteriorDesign #HospitalityDesign #DesignPodcast

To get in touch with Build Beautiful or to follow us head to our socials: 

 on Instagram

on Facebook

on LinkedIn

If you'd like to be on the podcast, or want to collaborate with Build Beautiful feel free to contact us on buildbeautifulpodcast@gmail.com.